SmartUp® is a technology company that uses its proprietary framework to do two main things: 1) Easily connect startups, growth companies and small businesses with qualified and vetted specialist attorneys to help solve their legal issues, and 2) Make lawyers more efficient in working with you, thereby reducing their costs.  The savings are passed on to you – their client. At SmartUp®, we understand that ‘legal’ is not simple – on the contrary, it is often very complex.  In a majority of cases, boilerplate forms are insufficient substitutes for the customized solutions, guidance and advice that a seasoned attorney can provide to a business.